Website Structure & Planning
for Service-Based Businesses
Clear guidance on how to structure a service business website so it is easy to navigate, easy to understand, and built to perform over time.
This site is written and maintained by a professional website designer who specializes in structuring service-based business websites. The content is based on hands-on experience building, auditing, and reorganizing real client sites, not theory or templates.
This website is an educational resource focused on website structure, layout, and organization for service-based businesses. The goal is to explain how pages should work together so visitors can understand what you offer and take action without friction.
What This Site Covers
Service business websites succeed when structure comes first. Design, content, and SEO all depend on having a clear foundation.
Here you will find practical guidance on:
Website structure for service-based businesses
Homepage and services page layout
Navigation and page hierarchy
Internal linking and website organization
Website planning before a build or redesign
All content is written to support clarity and usability, not trends or tactics that change quickly.
Who This Resource Is For
This site is intended for service-based businesses, consultants, and professionals who want to understand how websites work beneath the surface.
It is also useful for:
Business owners planning a website
Teams preparing for a redesign
Anyone evaluating why a site is not converting or ranking
The focus is education, not promotion.
How to Use This Site
Start with the core guides. Read one topic at a time. Each article is designed to stand on its own while connecting to related content.
If you are building or restructuring a site, follow the order recommended in the guides. Structure decisions are easier when made early.